May 23, 2022 8:05 am


In “reports,” you’ll be able to generate a report that will inform you of even more performance details with high-level performance statistics and quality attributes for each campaign or account. These reports are so detailed that they will help you identify problems within your campaigns and take immediate action to address them.


The “opportunities” section is a helpful resource that will provide you with constant performance suggestions to implement in your campaigns. At the same time, it will offer you an overview of the impact that implementing such suggestions can potentially have when implemented under certain circumstances. You’ll have to wait a couple of days for this section to be refreshed with information when your account is new, because it is worth it to come back to regularly.


The “tools” section is a tab that will display a list of online and desktop tools that can be used to optimize your advertising efforts:

Import Campaigns

Finally, the “Import Campaigns” section will allow you to import campaigns from Google AdWords, from files or to import specific campaign schedules and history.
Now that you know your Bing Ads account from head to toe, you should be more than excited and ready to start creating your first ad campaigns, so stay tuned!

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